Despite billions of downloads of apps and games from the Google Play store every three months, the Apple store is still far ahead of the amount of money users spend on buying apps, prompting Google to devise new ways to make money with the apps in its store.
According to some application developers, Google plans to launch a new service called Google Play Pass, which allows users to get a range of applications and games - which may amount to several hundred dollars - for a monthly subscription.
This new subscription service is likely to drive more users to pay for apps and drive more revenue for both developers and Google. Google believes that developers are leveraging more money through the new plan that may reduce their reliance on unwanted ads and purchases within the app, which will be beneficial to users.
On the other hand, Google first needs to overcome some of the hurdles before launching Google Play Pass, most notably the terms and conditions of use for as many developers as possible. In addition, this subscription service must be of real value to users, meaning that it must include a set of paid applications most commonly used by users.
Of the hundreds of millions of applications on the Google Play Store, only 1,697 were able to harvest $ 1 million last year.
